At **CES 2024** in Las Vegas, **Samsung Electronics** unveiled its latest lineup of QLED, MICRO LED, OLED, and Lifestyle TVs, which are powered by the new **NQ8 AI Gen3 processor**. This processor, equipped with cutting-edge AI technologies, boosts both picture and sound quality, setting a new standard for smart displays.
**SW Young**, President and Head of Visual Display Business at Samsung, emphasized the company’s commitment to enhancing connectivity experiences. With its smart displays, Samsung aims to make TVs a central component in improving quality of life at home. For example, the **Neo QLED 8K displays** are powered by the NQ8 AI Gen3 processor, which doubles the speed of the **Neural Processing Unit** and includes 512 neural networks to deliver sharper details and more lifelike images.
The new lineup features **AI Motion Enhancer Pro**, **Real Depth Enhancer Pro**, and the sleek **Infinity Air design**. Additionally, Samsung’s **Tizen OS 2024** system has been upgraded to personalize content for each user, delivering a customized experience on every account.
For audio, Samsung introduced **Q-Symphony** and **Active Voice Amplifier Pro** technologies, which enhance sound quality to match the superior picture resolution, creating a fully immersive viewing experience.
Samsung also showcased its **Music Frame** customizable soundbar and the **Premiere 8K projector**, catering to a range of lifestyle needs. Samsung's expanded OLED lineup includes new models like the **S95D**, which offers brighter displays and AI-enhanced color accuracy.
Samsung is further strengthening the connected home experience by positioning its TVs as central communication hubs that integrate seamlessly with various devices. Platforms like **Samsung Daily+** provide access to a range of services within a single interface, from home workouts to remote healthcare.
With these innovations, Samsung continues to lead in delivering integrated, adaptable viewing experiences that cater to diverse user needs by enhancing display quality, audio fidelity, and overall accessibility.